BUS 5112-Assume that you inherited a company that makes
Question # 00548884
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Updated on: 06/19/2017 06:12 AM Due on: 06/19/2017
Assume that you inherited a company that makes and sells packaged ice. Traditionally, the company has sold to commercial users such as restaurants, supermarkets, or food distributors. You have decided to expand your customer base to include consumers. Develop a statement of your target market(s), competitor targets, and a value proposition. Be prepared to discuss and defend your strategy decisions with your classmates
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Solution: BUS 5112-Assume that you inherited a company that makes