BUS 480 The Walt Disney Company

Needs to be 1.5 pages long in APA

The Walt Disney Company - 2011 – The Cohesion Case is featured in chapter 1 of your textbook. You must read this information thoroughly. The Walt Disney Company is a publicly traded company. The stock symbol for The Walt Disney Company is: DIS. The corporate website is www.disney.com (Links to an external site.).

Begin to collect information about this company.

1. Visit the company website and search for the most recent Annual Report. Do not print this report; it’s very long! Look for information that deals with internal strengths and weaknesses for DIS.
2. Go to www.finance.yahoo.com (Links to an external site.) and enter DIS. Look for information about The Walt Disney Company’s competitors.
3. Each factor that you identify below must include a %, #, $ or ratio that reveals some quantified fact or trend. These factors are central to a firm’s strategic plan because firms must take advantage of strengths, improve weaknesses, minimize threats and take advantage of opportunities. Identify what you consider to be DIS’s:
   1. Three major strengths
   2. Three major weaknesses
   3. Three major opportunities
   4. Three major threats