Building on the global industry comparative analysis you did in Project 3

Step 1

Building on the global industry comparative analysis you did in Project 3, develop a business plan for your organization to operate in a new country. Analyze the new country first as a site for certain value-chain activities, and second as a market for your organization's products. Note that the term products will refer to products, services, or a combination of the two.

Your business plan should include a marketing strategy and an entry strategy. Also take into consideration the requirements of accounting and finance. Develop market share estimates and revenue projections using historical data from your organization in the United States and your own research into market size, pricing, and unit sales for the industry in the selected country. Estimate the investment required for relocating one or more activities of your organization's value chain from the United States to the selected country. Also estimate the time needed for your organization to break even. Provide the assumptions behind your projections and assessments of both short-term and long-term risks.

You will have three weeks to develop the business plan for Gustavo. Be sure to give yourself adequate time for each of the 10 steps of this project.

When you submit your project, your work will be evaluated using the competencies listed below. You can use the list below to self-check your work before submission.

• 1.1: Organize document or presentation clearly in a manner that promotes understanding and meets the requirements of the assignment.
• 5.2: Assess the implications of legal, ethical and cultural (national) standards on an organization's operations in global markets and make recommendations for appropriate actions.
• 6.1: Identify the general (external) environment in which an organization operates and discuss the implications for enterprise success.
• 6.2: Evaluate strategic implications for domestic and international markets of an organization's industry.
• 6.3: Analyze an organization's internal strengths and weaknesses for strategic value.
• 6.4: Develop and recommend strategies for an organization's sustainable competitive advantage.
• 7.1: Analyze the legal forms of business organization and make recommendations to support business decisions.
• 7.4: Analyze the impact of international and foreign laws on US organizations acting domestically and abroad.
• 8.1: Evaluate major business/organizational systems and processes and make recommendations for improvement.
• 8.2: Analyze an organization's current technology capabilities and needs, identifying specific strengths and areas of weakness.
• 9.1: Design organizational structures, systems, and processes that support the strategic goals of the organization.
• 9.2: Evaluate how human capital serves as a source of competitive advantage.
• 9.3: Apply the principles of employment law for ethical practices and risk mitigation.
• 10.1: Apply relevant microeconomics principles to support strategic decisions for the organization.
• 10.2: Analyze financial statements to evaluate and optimize organizational performance.
• 10.3: Determine optimal financial decisions in pursuit of an organization's goals.
• 10.4: Make strategic managerial decisions for obtaining capital required for achieving organizational goals.
• 10.5: Develop operating forecasts and budgets and apply managerial accounting techniques to support strategic decisions.
• 11.1: Recommend a strategic plan for the use of technology to meet the strategic goals of the organization.
• 12.1: Assess market risk and opportunity.
• 12.2: Analyze marketing information.
• 12.3: Prepare marketing plan for a new product/service.
• 13.1: Identify and analyze new opportunities.
• 13.2: Create and implement new initiative or enterprise.
• 13.3: Create and manage new enterprise.

Step 10

Your final report should include key findings from Steps 1–3 (Week 8 of the course), Steps 4–6 (Week 9 of the course), and Steps 7–9 (Week 10 of the course). It should also include an executive summary.

Your final report should follow these guidelines:

• 14–15 pages, excluding the title page, table of contents, and reference page
• in-text citations and references should abide by APA format
• 12-point Times New Roman font
• one-inch margins
• double spaced

Your final report should include the following components:

1. Title page
   • states the client company, country, the client's product or service, type of legal structure, and the selected alliance partner
   • date and your name
2. Table of contents
   • page numbers for each major section
3. Executive summary
   • summarizes the results of your analysis and how you arrived at the recommendation
   • belongs on a separate page from the introduction to the paper
   • Start your executive summary as follows: “Business Plan for [selected client company] to enter [selected country] $(size of market in US Dollars) market for [product/service] through a [type of legal structure] with [selected alliance partner].”
4. Introduction (first page of paper body)
   • states the purpose of the paper
   • explains what the paper will do
   • introduces the industry, country, and company's name
5. Entry strategy
   • choice of a local alliance partner and entry strategy
   • organization's degree of fit with the country
6. Marketing strategy
   • market analysis
   • characteristics of potential customers in the country
   • use of web networks and social media for e-marketing
7. Financial value and strategy implementation
   • finance and accounting
   • strategy implementation
   • governance and accountability
8. Conclusion
   • one- or two-page summary of the recommendations and rationale
9. Reference
   • APA-style reference page
10. Appendices
    • if needed

Use the following filename protocol: lastname_firstname_Project4_FinalReport

Before you submit your assignment, review the competencies below, which your instructor will use to evaluate your work. A good practice would be to use each competency as a self-check to confirm you have incorporated all of them in your work.

• 1.1: Organize document or presentation clearly in a manner that promotes understanding and meets the requirements of the assignment.
• 5.2: Assess the implications of legal, ethical and cultural (national) standards on an organization's operations in global markets and make recommendations for appropriate actions.
• 6.1: Identify the general (external) environment in which an organization operates and discuss the implications for enterprise success.
• 6.2: Evaluate strategic implications for domestic and international markets of an organization's industry.
• 6.3: Analyze an organization's internal strengths and weaknesses for strategic value.
• 6.4: Develop and recommend strategies for an organization's sustainable competitive advantage.
• 7.1: Analyze the legal forms of business organization and make recommendations to support business decisions.
• 7.4: Analyze the impact of international and foreign laws on US organizations acting domestically and abroad.
• 8.1: Evaluate major business/organizational systems and processes and make recommendations for improvement.
• 8.2: Analyze an organization's current technology capabilities and needs, identifying specific strengths and areas of weakness.
• 9.1: Design organizational structures, systems, and processes that support the strategic goals of the organization.
• 9.2: Evaluate how human capital serves as a source of competitive advantage.
• 9.3: Apply the principles of employment law for ethical practices and risk mitigation.
• 10.1: Apply relevant microeconomics principles to support strategic decisions for the organization.
• 10.2: Analyze financial statements to evaluate and optimize organizational performance.
• 10.3: Determine optimal financial decisions in pursuit of an organization's goals.
• 10.4: Make strategic managerial decisions for obtaining capital required for achieving organizational goals.
• 10.5: Develop operating forecasts and budgets and apply managerial accounting techniques to support strategic decisions.
• 11.1: Recommend a strategic plan for the use of technology to meet the strategic goals of the organization.
• 12.1: Assess market risk and opportunity.
• 12.2: Analyze marketing information.
• 12.3: Prepare marketing plan for a new product/service.
• 13.1: Identify and analyze new opportunities.
• 13.2: Create and implement new initiative or enterprise.
• 13.3: Create and manage new enterprise.