Bran Audit

To apply the concepts learned in this course, you will research one of your favorite brands compiling a brand audit for the brand/company. In the next several units, you will complete sections of a brand audit on your chosen brand. Utilizing the CSU Online Library, research the various elements of the brand audit. Use the brand audit for Rolex on pages 287-293 of your textbook as a guide. In this unit, you will complete and the following sections:

• Introduction
• Background
  • History
  • Ownership Status
  • Target Market Identification
  • Brand Portfolio

Your APA-formatted response should be a minimum of two double-spaced pages (not including the title and references pages). You are required to use your course textbook and at least one other credible source. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Please use headings and subheadings as indicated above for this assignment