BIS3002 Assessment 3: Report, Zara - A global fashion retailer

BIS3002

Assessment 3: Report

Group/individual: Individual

Word count/Time provided: 2000 Words

Unit Learning Outcomes: ULO 1, ULO 2

Assessment 3 Detail

For this assignment students should perform a critical analysis of the ten (10) e-commerce websites listed below.

1. Zara - A global fashion retailer known for its fast-fashion approach, offering trendy clothing, accessories, and shoes. http://zara.com

2. H&M - Another global fashion retailer offering affordable fashion for men, women, and children,

with a focus on sustainability. http://HM.com

3. Newegg - A leading tech-focused e-retailer in North America, offering a wide range of computer

hardware, software, and consumer electronics. http://newegg.com

4. B&H Photo Video - A retailer specializing in photography, video, audio, and tech products,

known for its extensive product reviews and expert advice. http://BHPhotoVideo.com

5. Wayfair - An e-commerce platform focused on home goods and furniture, offering a vast

selection of items for every room in the house. http://wayfair.com

6. IKEA - A global leader in affordable home furnishings, known for its minimalist designs and flat-

pack furniture. http://IKEA.com

7. Net-a-Porter - A luxury fashion retailer offering designer clothing, shoes, and accessories for

women, with a focus on high-end brands. http://Net-a-Porter.com

8. Farfetch - An online luxury fashion retail platform that connects consumers with designer brands

and boutiques around the world. http://farfetch.com

9. Barnes & Noble - A major bookseller offering a wide range of books, eBooks, magazines, and

educational materials. http://BarnesandNoble.com

10. Wordery - A UK-based online bookstore offering an extensive collection of books with free

worldwide shipping, making it a strong alternative to Book Depository. http://Wordery.com

 

PART A: Scoping Literature Review

Perform a short scoping literature review of what makes what is e-commerce sites successful

and what are important critical factors that make e-commerce sites successful. As part of

your research, you should cite at least five reference articles in your review. You may include

factors listed in the Australian Post report on e-commerce (links below).

 

1. https://auspost.com.au/content/dam/auspost_corp/media/documents/ecommerce-

industry-report-2022.pdf

2. https://auspost.com.au/content/dam/auspost_corp/media/documents/ecommerce-

industry-report-2023.pdf

 

 

 

http://zara.com/

http://hm.com/

http://newegg.com/

http://bhphotovideo.com/

http://wayfair.com/

http://ikea.com/

http://net-a-porter.com/

http://farfetch.com/

http://barnesandnoble.com/

http://wordery.com/

https://auspost.com.au/content/dam/auspost_corp/media/documents/ecommerce-industry-report-2022.pdf

https://auspost.com.au/content/dam/auspost_corp/media/documents/ecommerce-industry-report-2022.pdf

https://auspost.com.au/content/dam/auspost_corp/media/documents/ecommerce-industry-report-2023.pdf

https://auspost.com.au/content/dam/auspost_corp/media/documents/ecommerce-industry-report-2023.pdf

 

 

 

Part B: Critical Factors

For example in your review you may include but not limited to factors such as the web site

design, ease of use, information quality, trustworthiness, security, payment options and social

network presence. You need to clearly list each factor and discuss why each factor is

important, with some links to websites that reflect that factor.

 

Part C: Evaluation Matrix

Create an evaluation matrix based on the factors you uncovered in your literature review.

You should group similar attributes in a few key categories. It is important to include a

quantitative method for evaluating each attribute such as a score out of 5. Use your

evaluation matrix to critically appraise ONLY the e-commerce sites listed in this

assignment.

 

Please read the following article on how to setup a scoring matrix:

https://www.lucidchart.com/blog/how-to-make-a-decision-matrix

 

This task is worth 30% of the entire mark therefore make sure you address it.

 

Part D: Discussion of Sites and Scores

After completing the matrix for each of the sites, you need to justify why you gave the scores

including examples of best practice, and comparisons between the same attributes on

different sites. As part of the discussion, you may refer to additional sources and provide

links to appropriate sections of those sites to highlight good or bad design.

 

Part E: E-Commerce Site Improvements

For the lowest scoring website in your analysis in Part B, suggest a number of improvements

to the e-commerce site. You should address the criteria which have scored the lowest points,

for example you could suggest improvements to their home page layout or improve the

shopping trolley purchase experience. You must demonstrate in this task a good

understanding of the criteria and be able to justify the improvements you have suggested.

 

This task is worth 30% of the entire mark therefore make sure you address it.

 

Academic Skills:

The report should be presented professionally, have a cover page, table of contents,

introduction include Part A literature review and Part B evaluation of the 10 websites. In the

appendix you should place your final evaluation matrix. References should be included using

the Harvard method.

 

 

 

 

 

 

https://www.lucidchart.com/blog/how-to-make-a-decision-matrix

 

 

 

Academic Integrity:

Please be aware that Assignments with a similarity rating above 25% will be investigated

and may result into reporting for academic misconduct with a risk of a FL grade for the

assignment and/or the subject. AI generated content should not be included in your work.

Always create your own work and do not use any other work without proper paraphrasing

and referencing.

 

Assessments 3 Marking Criteria and Rubric

• The assessment will be marked out of 100 marks and will be weighted 25% of the total unit

mark.