BCO321- Strategic Management Midterm

BCO321- Strategic Management Midterm TBR

Task

As an individual assignment, you will need to pick-up a company of your choice that:

• Is listed in the Franchise 500 ranking (https://www.entrepreneur.com/franchise500 )

• And that you would like to work for or that you are interested in.

• Documenting yourself about the company’s last 5 years performance.

You will develop and submit a strategic audit report reviewing the basic Strategic steps the company has followed in the last years: Its Mission, Vision and

Values, the specific Market segments it is targeting, the Business opportunity for growth, its competitor, industry and environmental analysis and a

summarizing resulting SWOTmatrix.

You will need to:

• Apply and highlight the concepts and theories learned in the course

• Identify areas of improvement you may find whilst auditing the company, in particular how did the corporation deal with COVID19

Formalities:

• Type of Report: Word

• Word count: 2.500

• Line Spacing: 1,5

• Cover, Table of Contents, References and Appendix are excluded of the total word count.

• Font: Arial 12 pts.

• Text alignment: Double Justified.

• The in-text References and the Bibliography must be in Harvard’s citation style.

Submission: Via Moodle (Turnitin). Sunday 6th March 2022 at 23:59 CEST

Weight: This task is 40 % of your total grade for this subject.

Learning Assessments

It assesses the following learning outcomes:

BCO321-STRATEGIC MANAGEMENT MIDTERM Task brief & rubrics

• analyze and explain the concepts, principles and practices associated with strategy formulation and implementation

• demonstrate an understanding of the complexities of strategic management

• conduct and present a credible business analysis