BA585 midterm exam

Question 35.35.

A researcher has completed the fieldwork of collecting data, and now he is checking the data collection forms for omissions, legibility, and consistency in classification. What is this researcher doing?

(Points : 1)

Question 36.36.

A conclusion that when one thing happens, another specific thing will follow is known as a _____.

(Points : 1)

Question 37.37.

Which of the following represents a situation that makes some potential competitive advantage possible for a business?

(Points : 1)

Question 38.38.

The Food and Drug Administration is targeting salt in processed foods as a health hazard, and some experts believe the agency will require food manufacturers to limit the amount of salt in processed foods. However, the reduction will occur in phases, with salt content being reduced in steps so that consumers will be weaned off of salt gradually. Carefully controlled research studies are underway in which the salt levels are varied and consumers’ reactions to the taste are measured. This research is an example of a(n) _____.

(Points : 1)

Question 39.39.

Which of the following involves any procedure that draws conclusions based on measurements of a portion of the entire population?

(Points : 1)

Question 40.40.

Janna discovers a market segment that is underserved by competitors’ products. For Janna’s company, this segment represents a _____.

(Points : 1)

Question 41.41.

All of the following are gaps that represent problems EXCEPT _____.

(Points : 1)

Question 42.42.

A(n) _____ variable is one that is expected to influence the dependent variable in some way.

(Points : 1)

Question 43.43.

A written expression of the key question(s) that a research user wishes to answer is referred to as a _____.

(Points : 1)

Question 44.44.

A researcher is asking managers and line workers questions such as what type of problems they experience, where they are most likely to experience them, who is responsible for them, and how the problems get resolved. Asking these what, where, who, when, why, and how questions to get a better understanding of his client’s business decision-making situation is an example of using _____.

(Points : 1)

Question 45.45.

Once the researcher has identified the key symptoms and identified the key problem(s) from those symptoms, what is the next step the researcher will take in the problem-definition process?

(Points : 1)

Question 46.46.

A researcher is gathering background information to familiarize himself with his new client’s business environment. He is analyzing marketplace conditions and conducting interviews with employees of the company. This researcher is conducting a _____.

(Points : 1)

Question 47.47.

Which of the following is a possible unit of analysis in a research study?

(Points : 1)

Question 48.48.

What type of variable is "gender"?

(Points : 1)

Question 49.49.

Which type of variable indicates membership in some group?

(Points : 1)

Question 50.50.

A(n) _____ involves the gathering of background information to familiarize researchers and managers with the decision-making environment.

(Points : 1)

Question 51.51.

Which of the following make defining problems more difficult?

(Points : 1)

Question 52.52.

An interview technique that tries to draw deeper and more elaborate explanations from the discussion is called _____.

(Points : 1)

Question 53.53.

All of the following are types of variables EXCEPT _____.

(Points : 1)

Question 54.54.

A(n) _____ is a process outcome or a variable that is predicted and/or explained by other variables.

(Points : 1)

Question 55.55.

All of the following are steps in the problem-definition process EXCEPT _____.

(Points : 1)

Question 56.56.

Which of the following is the most important question a researcher can ask when using a probing technique?

(Points : 1)

Question 57.57.

Sharon is a management professor who received a grant from the American Management Association to study how employees make decisions in cross-functional groups. Sharon’s research is _____.

(Points : 1)

Question 58.58.

Which of the following is the FIRST step of the problem definition process?

(Points : 1)

Question 59.59.

In the statement: "Years of sales experience is an important predictor of dollar sales performance," what type of variable is "dollar sales performance"?

(Points : 1)

Question 60.60.

Todd has prepared a document that includes the deliverables and a definition of the problem for a research client. In this document, he described how he will conduct a survey along with a schedule of costs and deadlines. What is this document called?

(Points : 1)

Question 61.61.

The process of changing the original form of data to a format more suitable for achieving a stated research objective is called _____.

(Points : 1)

Question 62.62.

Many retailers mine the databases provided by checkout scanners to identify coinciding purchases or relationships between products purchased and other retail shopping information. This type of analysis is referred to as ____.

(Points : 1)

Question 63.63.

What is it called when a researcher compares secondary data from one source with data from another?

(Points : 1)

Question 64.64.

Sherrie is interested in average monthly sales for smartphones in the United States. She found information on the Internet that gives annual sales, so she took the annual sales and divided it by twelve to get a monthly average. This is an example of _____.

(Points : 1)

Question 65.65.

Which of the following data can be purchased from commercial sources?

(Points : 1)

Question 66.66.

When a manager reads publications like The Wall Street Journal and BloombergBusinessweek to try to determine changes in consumer behavior and employment issues, this is a form of _____,

(Points : 1)

Question 67.67.

What term is used by the marketing research industry to refer to diverse types of data offered by a single company?

(Points : 1)

Question 68.68.

Asking a group of households to record their consumption of certain products over a two-year period is an example of _____.

(Points : 1)

Question 69.69.

_____ involves specifying relationships between two or more variables, perhaps extending to the development of descriptive or predictive equations.

(Points : 1)

Question 70.70.

A researcher who is interested in new car sales but who discovers that the secondary data from the U.S. government are in the form of statistics that include both car and light truck sales combined in the data has discovered that the data fail to meet which criterion?

(Points : 1)

Question 71.71.

Lance has noticed that companies that advertise a lot seem to have higher sales than those that do not. His use of secondary data to help specify this relationship is an example of _____.

(Points : 1)

Question 72.72.

The simplest form of secondary-data research is _____.

(Points : 1)

Question 73.73.

Facts observed, recorded, and stored by an entity outside of the researcher’s organization are called _____.

(Points : 1)

Question 74.74.

All of the following are producers of external secondary data EXCEPT _____.

(Points : 1)

Question 75.75.

If the population of a city is 230,000 and its annual per person expenditure on athletic shoes is $45, if there are 64,688 square feet of retail space used to sell athletic shoes in this city, its index of retail saturation is _____.

(Points : 1)

Question 76.76.

L.L.Bean is a retailer best-known for direct marketing through catalogs and the Internet. Laurie purchased from the retailer quite frequently, but since her daughter started college she hasn’t had as much disposable income and stopped ordering merchandise. The elapsed time since her last purchase triggered an offer for $20 off her next purchase from the retailer. This is an example of _____.

(Points : 1)

Question 77.77.

Many companies use powerful computers to dig through volumes of data to discover patterns about their customers and products. This activity is called _____.

(Points : 1)

Question 78.78.

Which of the following is TRUE regarding U.S. government sources of secondary data?

(Points : 1)

Question 79.79.

Obtaining secondary data is typically ______ and ______ expensive than obtaining primary data.

(Points : 1)

Question 80.80.

Which of the following is FALSE regarding sales forecasting?

(Points : 1)

Question 81.81.Anything that may assume different numerical values is considered a(n) _____. (Points : 1)

Question 82.82.In theory development, which of the following is the level of knowledge expressing a concept that exists only as an idea or a quality apart from an object?
(Points : 1)

Question 83.83.The logical process of establishing a general proposition on the basis of observation of particular facts is known as _____. (Points : 1)

Question 84.84.Which of the following means that something has been examined against reality using data? (Points : 1)

Question 85.85.The organization of concepts in sequence from the most concrete and individual to the most general is called the _____. (Points : 1)

Question 86.86.Empathy is a concept that is not directly observable or measurable but is measured through other measures, such as an individual’s thoughts and behaviors toward others. This is an example of a(n) _____. (Points : 1)

Question 87.87.At what level do we “experience” reality? (Points : 1)

Question 88.88.A formal, logical explanation of some events that includes descriptions of how things relate to one another is called a(n) _____. (Points : 1)

Question 89.89.Which of the following is an empirical assessment of a concept? (Points : 1)

Question 90.90.Self-efficacy, which is a generalized idea about how humans perceive their own abilities, is an example of a(n) _____. (Points : 1)

Question 91.91.Which of the following is a statement explaining the logical linkage among certain concepts by asserting a universal connection between concepts? (Points : 1)

Question 92.92.When the data from an empirical study are consistent with a research hypothesis, we say that the hypothesis is _____. (Points : 1)

Question 93.93.If all the trees a person has seen in his life have been green and therefore he concludes that all trees are green, which type of reasoning is he using? (Points : 1)

Question 94.94.When a researcher collects data to test the hypothesis that consumers will be more satisfied if a business offers compensation after the consumer complains, we say that _____ testing is being conducted. (Points : 1)

Question 95.95.Psychologists explain that humans’ better recall of information that is presented visually compared to information presented verbally is due to the fact that the information is stored both visually and verbally. Because it is stored using this dual-coding process, it is easier to retrieve from memory. This formal logical explanation of this phenomenon is an example of a(n) _____. (Points : 1)

Question 96.96.What is the LAST step in the application of the scientific method? (Points : 1)

Question 97.97.What are the two goals of theory? (Points : 1)

Question 98.98.Which of the following is considered the basic unit for theory development? (Points : 1)

Question 99.99.A concept that is not directly observable or measurable but can be estimated through proxy measures is called a(n) _____. (Points : 1)

Question 100.100.A(n) ____ is a generalized idea about a class of objects that has been given a name. (Points : 1)