BA3450 Module 3 Assignment 1- Measuring CRM Success

BA 3450 MOD 3 ASSN 1

Module 3 Assignment 1: Measuring CRM Success

Overview

For this assignment, you will prepare a deliverable in your choice of format (written document, memo, infographic, PowerPoint, etc). that describes data points (or metrics) which can be used to track CRM Plan results. Please follow the instructions below and prepare your document. Be sure to follow APA guidelines.  Refer to the APA Resources in the Academic Support area of the "Student Resources" button on our course Home page.

Instructions

In Module 3, we learned about CRM metrics, or data points, that allow us to measure the results of a CRM plan.

1.

1. Choose a product or service that you are familiar with. You may choose the same product or service that you used for last week's discussion when you created a buyer persona, or you may choose a different product or service.

2. Consider what types of data (metrics) that marketers might want to measure to determine how well they are managing customer relationships. You may wish to review the various metrics noted in the article  "How to Measure CRM Success (Plus 13 Metrics You Should Know)"Links to an external site.

3. Choose three (3) metrics. Do not choose Customer Lifetime Value since we are addressing CLV in the next assignment. 

4. Create a presentation in the format of your choice that does the following:

· Describe each of the metrics you selected. Be sure to:

· Name the metric

· Describe what it measures

· Explain how measuring that particular data point can help the company to understand how well they are managing their customer relationships.