Attitudinal and Demographic Factors

Select a product or service with which you are familiar.Create an 6- to 8-slide Microsoft® PowerPoint® presentation for the VP of marketing in which you address the following: What demographic factors should be considered in a marketing analysis? How should they be used? What psychographic factors should be considered in a marketing analysis? How should they be used? How do you account for attitudinal factors in marketing this product? What do you look for? How can your marketing choices affect your consumer attitudes? Considering the importance of keeping existing customers, what methods might be used to encourage loyalty among existing customers in a service business? Cite the assigned readings and at least one outside reference. Format the presentation consistent with APA guidelines.