Assignment 3: Creating an Entry Plan for a New International Market
Question # 00711588
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Updated on: 09/08/2018 02:58 PM Due on: 09/08/2018
Assignment 3: Creating an Entry Plan for a New International Market
Due Week 10 and worth 180 points
This assignment will provide you with firsthand experience in developing a
strategic marketing plan for entering a new international market. Choose a global
company with which you are familiar for this paper. Note: Do not use a company
from previous assignments or discussions.
Use the Internet or Strayer Library to research the following components of the
global company that you have selected:
Company Profile (History & Analysis)
Product(s)
Financial Status
Market Position
Analysis of current global operating environments
Integrated Marketing Communication (IMC) Strategy
and Weaknesses Analysis
Sustainable Competitive Advantage(s) enjoyed by the firm
Sources of funds for the project
Pro-Forma Balance Sheet & Income Statement for five (5) years
Cash-Flow Statement
Write a five to six (5-6) page paper in which you:
1. Choose a country into which the company you selected may expand.
Provide your rationale for selecting the company and country you chose.
Note: Ensure that the country you chose is not currently doing business
with the selected company in any capacity (e.g., exporting, FDI, or
contract manufacturing).
2. Develop a brief profile of the country that you have chosen. The summary
should include:
a. Geographic and historical data regarding international
business
ASSIGNMENT INFORMATION
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Solution: Creating an Entry Plan for a New International Market