Assignment 2: Developing a Public Relations Plan, Part 2

Assignment 2: Developing a Public Relations Plan, Part 2
Due Week 8 and worth 330 points This paper will be a revised and expanded version of the first paper. Based on your instructor’s feedback, you will first revise the first paper. Write 5-6 new pages in which you:

Describe the mix of media you would use to implement your public relations campaign and explain in detail your objectives for each media form.
Explain in detail how you can take advantage of community relations to generate positive publicity for your organization.
Describe the government relations tactics you would use as part of your public relations campaign, and explain in detail how these tactics will help you achieve your objectives.
Draft a news release that you will use in your public relations campaign.
Explain in detail how the content, style, and essentials of your news release will help you persuade the public to your point of view.