Assignment 1- Retail Beverage-Operation Design

Assignment 1

Retail Beverage-Operation Design

Complete an essay by choosing one of the types of beverage establishments listed  describing how to set it up and manage it in order to make the most revenue. Your essay should consist of no less than two pages.

Please utilize your readings and any outside research to develop a viable response and/or solution. Please be sure to cite any outside sources using the proper APA style.

Assignment 2

Instructions

Select an e-commerce company. Visit the company website or mobile app. In your paper, describe the following features:

? the business model based on the information you find on the website or the app,

? a brief overview of the company,

? the customer value proposition,

? the revenue model,

? the marketspace it operates in,

? who its main competitors are,

? any comparative advantages you believe the company possesses,

? what its market strategy appears to be, and

? information about the company’s management team and organizational structure. (Most company websites contain an “About Us” web page that contains information about the company.)

Your paper should be a minimum of two pages in length, not counting the title and reference pages. You must use a minimum of one source other than your textbook, which can include the company website or mobile app. All sources used, must be referenced; paraphrased and quoted material must have accompanying citations.