Assignment 1 - Company Name and Product  

Assignment 1

Company Name and Product  

• Describe the specific product or service your company will focus on. 
• Provide a brief introduction of the company name.
• Explain the significance of the name of your company 
• Be sure to check the feedback provided by      the instructor as a reply to your week 1 discussion post in week 1 discussion      thread and make changes as needed. Check the suggestions made by other      students as well. 

Mission Statement

• Write the mission statement (use quotation marks). You would have created this in week 1 discussion. Be sure to revise per the feedback provided as a reply to your week 1 discussion post. Use the Statement of Mission template on pages 72–73 of the course textbook, Successful Business Plan, to aid your development. The mission statement should include” who you are (as a company), what you do (focus on what you sell), and why you are in business (your purpose). 
• Explain the components of the mission statement and the reasoning for their selection. In this section you will clarify why the information included in the mission statement is important and should be included there. 

Trends in the industry

• Research, outline and      describe the trends in the industry you are operating in (based on the      type of company you selected). Try to be specific for your chosen category      or product or service. 
• Consider the size and      growth rate for the industry overall and for the specific product or      service you are focusing on.  
• Search the Strayer Online Library,      industry associations and reliable website for recent data. 

Strategic position

• Choose one strategic      position from the text (page 146-147) and discuss why you believe this      would be the best position for your chosen company. 
• Explain the approach you      will use at your company to implement this strategic position to stand out      from similar products and competition. 

Distribution

• Describe the company’s      distribution channels. For example, will you sell your beverage in grocery      stores, restaurants, or sports venues. Are you attempting to sell online      or as a subscription?  
• Provide the rationale      for your chosen distribution method. 

SWOT Analysis

· Insert the SWOT table/matrix (at least 4 bullets in each category). You created this in week 2 discussion. Be sure to read the feedback provided by the instructor as a reply to your post in week 2 discussion thread and adjust as needed. 

· Summarize the key learnings from your matrix (the takeaways from this analysis) in a few paragraphs under the matrix. For example, you can explain your greatest strengths and how these can be used to pursue the opportunities you identified or to mitigate some of the threats. You can also discuss your plans to minimize some of the weaknesses, etc. Be specific and avoid generic information. 

   

Strengths

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Weaknesses

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Opportunities

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Threats

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