Assessment Assignment: Business Plan Outline

Plan Content

Indicate E/ P/D and add any comments

Points Available

Points Earned

Executive Summary

10

Company Description

10

Industry & Market Analysis

20

Product & Service plan

10

Organization and Management

10

Operations Plan

20

Marketing Plan

20

Financial Plan

20

Global Expansion plan

20

Appendices

40

Points Sub Total

180

Mechanics

Overall Plan Cohesion

All sections of the plan are mutually cohesive and within expected industry and market parameters demonstrating the ability to synthesize information for effective decision making

15

Writing

Writing is well organized, professional, consistent in tone, style and voice, and is error free

15

APA Citation and Referencing

Cited sources in correct APA format are provided in all to support all relevant business decisions

Reference page is comprehensive and correctly references are in correct APA 6^th Ed. format

10

CRITERIA OF

EVALUATION

(OUTCOMES)

LEVEL OF ACHIEVEMENT

EXCEEDS EXPECTATIONS

MEETS EXPECTATIONS

DOES NOT MEET EXPECTATIONS

ISLO#1

Apply business decision tools to inform business decision-making

The student illustrates a superior ability to conduct a qualitative or quantitative analysis. Additionally, the student is able to interpret and use the results of the business analysis.

Superior ability is illustrated by the appropriateness and effectiveness of the business decision rendered.

The student is able to adequately illustrate the ability to conduct a qualitative or quantitative analysis. Additionally, the student is able to interpret and use the results of business analysis.

The student is not able to illustrate the ability to conduct a qualitative or quantitative analysis. Additionally, the student is unable to interpret and use the results of business analysis.

ISLO#2

Integrate major principles in the functional areas of accounting, marketing, finance, human resources and management to make business decisions

The student comprehensively integrates the elements of each functional area, such that final decisions reflect components of each of the functional areas.

Additionally, student work is evidenced by a greater depth and breadth of knowledge such that a connection between the functional areas and business decisions are fully integrated.

The student adequately demonstrates the integration of the elements of each functional area, such that final decisions reflect components of each of the functional areas - meaning, the student incorporates all of the elements of each functional area.

The student fails to integrate the elements of each of the functional areas. The student omits at least one of the elements of the functional areas.

ISLO#3

Develop business communication based on professional standards

The student is able to communicate with a high level of professionalism, such that the student can take complex business situations and simplify them to achieve clarity.

The student is able to communicate with an adequate level of professionalism, with some evidence to take complex business situations and simplify them to achieve clarity.

The student failsto communicate with an adequate level of professionalism, and their work lacks sufficient evidence to take complex business situations and simplify them to achieve clarity.

ISLO#4

Demonstrate knowledge of the principles of ethical, legal, and cultural dimensions in business decision-making

The student is able to identify, explain, and apply basic principles in all of the areas.

The student is able to identify and explain basic principles in all of the areas.

The student is not able to identify basic principles in at least one of the areas.

ISLO#5

Apply knowledge of the global business environment

The student illustrates a superior level of knowledge of the global business environment factors and makes appropriate recommendations that are supported by credible research.

The student illustrates an adequate level of knowledge of the global business environment factors and makes recommendations that are supported by credible research.

The student illustrates marginal knowledge of the global business environment factors and makes recommendations that are not supported by credible research.

CRITERIA OF

EVALUATION

(OUTCOMES)

LEVEL OF ACHIEVEMENT

EXCEEDS EXPECTATIONS

MEETS EXPECTATIONS

DOES NOT MEET EXPECTATIONS

ISLO #1

The student will integrate key principles of management to create a business plan

Students develop a superior business plan for a business of their choice. Contents of the plan include a comprehensive integration of the following: an industry and market analysis, product/service development plan, operations plan, organizational structure, a financial plan, and a growth plan. The student makes a variety of recommendations to support business feasibility. The business plan is fully supported with credible research.

Students develop an adequate business plan for a business of their choice. Contents of the plan include an acceptable integration ofthe following: an industry and market analysis, product/service development plan, operations plan, organizational structure, a financial plan, and a growth plan. The student makes a few recommendations to support business feasibility. The business plan is adequately supported with credible research.

Students develop a plan for a business of their choice. Contents of the plan omit somethe following: an industry and market analysis, product/service development plan, operations plan, organizational structure, a financial plan, or a growth plan. The student makes no recommendations to support business feasibility. The business plan is minimally supported with credible research.

ISLO #2

The student will develop business communication based on professional standards.

The student develops superior business communication that demonstrates clarity and meets all written and oral presentation standards.

The student develops adequate business communication that demonstrates adequate clarity and meets mostwritten and oral presentation standards.

The student develops business communication that lacks clarity and fails to meet written and oral presentation standards.

ISLO #3

Students will apply knowledge of the global environment to business decisions

The student conducts an in-depth analysis of the international dimensions of business including political, economic, social, cultural, and technological trends as well as threats and opportunities.

The student conducts an adequate analysis of the international dimensions of business including political, economic, social, cultural, and technological trends as well as threats and opportunities.

The student minimally describes the international dimensions of business including political, economic, social, cultural, and technological trends as well as threats and opportunities.

Excellence System Competency Rubric: Written Communication Graduates recognize the potential impact of written documents and effectively adapt the necessary skills to produce appropriate documents in a variety of interpersonal, social, and professional settings

Outcomes

3 Mastered Create/Evaluate

2 Reinforced Apply/Analyze

1 Introduced Understand/Remember

0 Not exhibited by student

1. Demonstrates ability to determine context and purpose of writing task using the appropriate format toward a professional purpose

Demonstrates ability to determine context and purpose of writing task using the appropriate format toward a professional purpose

Demonstrates ability to determine context and purpose in most areas of writing task; format is somewhat appropriate toward a professional purpose

Minimal ability to determine context and purpose of writing task; context or format may be inappropriate or not professional

2. Constructs written documents with content/information relevant to audience needs and purposes

Constructs written documents with content and information clearly relevant to audience needs and purposes, demonstrating a strong knowledge of the topic

Constructs written documents with content and information adequate to audience needs and purposes

Some of the content and information may be irrelevant to audience needs; the document may not suit the audience's purposes.

3. Creates a document effectively organized to meet the needs of the audience and the writer’s purpose

Creates a document effectively organized to clearly meet the needs of the audience and the writer’s purpose

Creates a document somewhat effectively organized to meet most of the needs of the audience and writer’s purpose

Creates a document that is organized in such a way to meet only some of the needs of the audience and writer's purpose

4. Synthesizes research by correctly paraphrasing, summarizing, and quoting sources

Synthesizes research by correctly paraphrasing, summarizing, and quoting sources, illustrating mastery of the subject

Synthesizes research by correctly paraphrasing, summarizing, and quoting sources

Research is poorly paraphrased, summarized, and/or quoted; there is an over-reliance on others' ideas

5. Demonstrates integrity through the integration of credible, relevant evidence to support content and purpose

Demonstrates integrity through the skillful integration of credible, relevant evidence to support content and purpose

Demonstrates knowledge of the integration of credible, relevant evidence to support content and purpose

Demonstrates basic understanding of the use of evidence, but the evidence may be of questionable quality or not used in such a way to fully support content

6. Arranges words, phrases, and sentences in a clear, concise, and direct way demonstrating a professional voice

Arranges words, phrases, and sentences in a consistently clear, concise, and direct way demonstrating a professional voice

Generally arranges words, phrases, and sentences in a clear, concise, and direct way demonstrating a satisfactory voice

Words, phrases, and sentences are not always clear, concise, or direct; a professional voice is absent in some areas of the paper

7. Employs correct spelling, grammar, mechanics, punctuation and sentence structure

Employs correct spelling, grammar, mechanics, punctuation and sentence structure with minimal, if any, errors

Employs correct spelling, grammar, mechanics, punctuation and sentence structure with a few, minor errors

There are multiple spelling, grammar, mechanics, punctuation and sentence structure errors, some of which may interfere with understanding