Ashford BUS699 Week 5 Assignment

Ashford BUS699 Week 5 Assignment

Analysis of the Walt Disney Company [CLOs: 2, 5]. Due by Day 7. Read the article, “The Walt Disney Company: A Corporate Strategy Analysis.” Evaluate the external environment (industry, market, and the general environment), and the internal situation (core competencies, brand reputation and loyalty, and customer-value proposition) of the Walt Disney company. Then, conduct a SWOT analysis detailing on the strengths, weaknesses, opportunities, and threats that may affect the organization. Finally, choose three or four areas from your SWOT analysis and explain why these areas are essential. (NOTE: This will become part of your final paper).

FindIt@AU, EBSCOhost, and ProQuest are good starting points for your search. Do not forget to consult the BUS699 Library Research Guide for further search tips and ideas.

Your paper must include an introduction, a well-developed body, and a proper conclusion. Be sure to include a properly formatted reference page, using APA style as outlined in the Ashford Writing Center.