Ashford BUS699 Week 2 Discussion (dq1+dq2)

Ashford BUS699 Week 2 Discussion 

Dq1

International Diversification [CLO: 1]. 1st Post Due by Day 3. One popular strategy for market development and growth is international diversification. Read the following Forbes article that introduces the top 10 world’s largest media companies of 2014: Global 2000: The World’s Largest Media Companies of 2014.
Pick any four companies from the list as an example, and discuss four major drivers of embracing international strategies for media firms.

In your discussion, elaborate on four different drivers that moved the media companies to go international, and for every driver, use one of the companies as an example to support your thoughts. Use this week’s readings and PowerPoint presentation to develop your post. Respond to at least two of your classmates’ posts.

Dq2

Brand Management [CLO: 1]. 1st Post Due by Day 3. Why do most media industries consider brand management merely as a tactical sales program rather than a strategic planning process? What attributes make media products different? What are fundamental considerations in brand management of media products?

Use this week’s readings and PowerPoint presentation to develop your post. Respond to at least two of your classmates’ posts.