Ashford BUS699 Week 2 Assignment

Ashford BUS699 Week 2 Assignment

Brand Strategy [CLO: 1]. Due by Day 7. Carefully browse the websites of two media giants NBC® and CBS®. In a four- to five-page paper, evaluate both companies’ strategies based on the following topics:

• ?  Diversification

• ?  Merger & Acquisition

• ?  Brand extension

• ?  Your personal evaluation of the ‘Brand Attitude’ that you possess about each of the companies

  For each topic

• ?  Discuss the literature and the relevant theoretical background.

• ?  Explain the application of those theories and literature in each of the companies.

  Your paper must include an introduction, a well-developed body, and a proper conclusion. It should also reflect proper APA format and style, and integrate sources and course concepts.