Ashford BUS699 Week 1 Discussion (dq1+dq2+dq3)

Ashford BUS699 Week 1 Discussion 

Dq1

Library Orientation. 1st Post Due by Day 3. Take some time to look through the BUS699 Library Research Guide. Be sure to watch the FindIt@AU tutorial, take note of recommended databases in the guide, and consult the search tips and tutorials on the second tab of the guide.

List two strategies or concepts you learned that you did not know before visiting the research guide, that you believe will be most helpful when conducting research for your assignments in this course.

Additionally, review the instructions for the assignment this week and explain what specific search strategies you will try in the library to find scholarly articles for your paper. For example, you could discuss specific keywords you’ve brainstormed to search with, particular databases you will search in, etc. Respond to at least two of your classmates’ posts.

Dq2

Change, Media Firms, and Success [CLO: 1]. 1st Post Due by Day 3. Watch the following videos:

• ?  A.G. Lafley Defines Effective Business Strategy

• ?  ESPN’s Risky Business

• ?  Flipboard Opens Up: Users Can Now Make Their Own Magazines

  Based on the videos, this week’s PowerPoint presentation, and your textbook readings:

• ?  Explain the drivers of change for today’s media market. Make sure to refer to videos and other examples

  of media products to support your explanation.

• ?  Define success in the business world and explain how media firms can succeed in such a rapidly changing

  and highly competitive market.

  In your discussion, integrate key terms such as competitive advantage, brand value, customer loyalty, dynamiccompetition, company’s unique resources, customer need, and external environment. Respond to at least two of your classmates’ posts.

Dq3

Today’s Media Market [CLO: 1]. 1st Post Due by Day 3. The media arena has changed significantly compared to what it has been before. Technology, globalization, and audience are the main drivers of this change that has affected media firms in both challenging and rewarding ways. In 300 -350 words, discuss the major trends this change has resulted in the arena of media markets. Support your discussion with proper examples of media products. Use this week’s readings and PowerPoint presentation to develop your post. Respond to at least two of your classmates’ posts.