Ashford BUS699 Week 1 Assignment

Ashford BUS699 Week 1 Assignment

Strategic Management for Media Firms [CLO: 1]. Due by Day 7. Your textbook discussed several strategic frameworks for media products, a few of which are listed below. For this assignment, choose two strategic frameworks from the list, and for each framework, find a scholarly (peer-reviewed) journal article from the Ashford University Library. The article should discuss the strategic framework in relation to the media products andcompany.

• ?  Strategic Frameworks for Media Products

• ?  Resource-Base View of Strategy (RBV)

• ?  Value Chain/Value Creation

  • ?  Competitive Dynamics

  • ?  Strategic Entrepreneurship

     

Write a two-page summary for each article (four pages combined for the assignment), and apply the concepts and examples as they relate to media products and media companies.