As director of sales for a large resort hotel, describe the marketing

Instructions: You are required to answer the following questions. Please do not repeat the questions on your answer sheet. Instead, please list the answers numerically /sequentially by simply utilizing 1, 2, 3, and 4. For each assignment, you are expected to answer the assigned questions in your own words.

#1: Provide at least three (3) goals of tourism development. As director of sales for a large resort hotel, describe the marketing advantages of the hotel’s use of local exterior design, locally crafted furnishings and art objects, as well as featuring authentic indigenous entertainment.

#2: Define and explain environmental quality and its importance in hospitality and tourism. Is involvement of local people recommended for ecotour companies (Provide 3 reasons why and 2 examples of each).

#3: What is a “Destination Vision?” Explain in detail the following components of the vision: preamble, core vision, values, supporting elements, and principles.

#4: List and explain the benefits of ecotourism, including at least four (4) of the major ones listed in the text (1. Provides jobs and income for local people, 2. Makes possible funds to purchase and improve protected or natural areas to attract more ecotourists in the future, 3. Provides environmental education for visitors, 4. Encourages heritage and environmental preservation and enhancement) Provide 2 examples of each benefit you list.