Appendix A Social Marketing Planning Worksheets

Appendix A Social Marketing Planning Worksheets 507

sTEP 3: SELECT TARGET AUDIENCES

3.1 Describe the primary target audiences for your program/campaign in tenns of size, problem incidence and severity, and relevant variables, including demographics, psychographics/values and lifestyles, geographies, related behaviors, and/or readi­ ness to act (e.g., homeowners on shoreline properties engaged in landscaping and interested in protecting the environment.):

3.2 lfyou have additional important audiences that you will need to influence as well, describe them here, to keep them in mind as you develop strategies. They may end up being messengers or distribution channels (e.g., garden centers and nurseries):

Refer to Worksheet A on page 518 in this Appendix.