Answer the Following questions

Question # 00119959 Posted By: GrandMaster Updated on: 10/18/2015 04:22 PM Due on: 10/05/2015
Subject Business Topic General Business Tutorials:
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Thompson, A. A., Jr., Strickland, A. J., III, & Gamble, J. E. (2009). BUSI 4001: Business capstone (Laureate Education, Inc., custom ed.). New York: McGraw-Hill.
Effective vs. Ineffective Vision Statements

A company's vision statement creates a distinct identity for the company and provides the groundwork for the company to achieve its goals. This Discussion is designed to help you differentiate between effective and ineffective vision statements.

To prepare for this Discussion, read Chapter 1, pages 17 - 23 in your textbook.

Using the information given in Tables 1.2 and 1.3 on page 19, answer the following questions:

Critically evaluate the six strategic vision statements in "Company Spotlight 1.3," page 20 in your textbook.

Which statement do you find most compelling and why?

Which statements are not compelling and why?
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