Analyzing the effectiveness of internet marketing in growing sales

Chapter 2: REVIEW OF RELATED LITERATURE

Analyzing the effectiveness of internet marketing in growing sales in Oman (0mantel)

(17 Marks; words Limits= 1250 -1500)

Guidelines to write this chapter:

1. The contents of this chapter is covered in Lectures No. [3 & 4] and Workshop [1 & 2]

2. For more help in writing this chapter, please refer to Activities No. [2, 3]

3. You might need to make changes and modifications at the end, after you reviewed the literature critically and receive feedback on your gap and proposed conceptual feedback

 

 

Introduction (2 marks; 2 marks; word limits: 200)

Make a connection to what has immediately gone before. Recap the last chapter. Example ‘In the last chapter it was shown that… Having argued in the previous chapter that…’ It is also possible to make a link between this chapter and the whole argument… The first step in answering the research question (repeat question) .. was to present below the related literature.

 

Related Literature (7 Marks; 2 marks; word limits: 1000)

Include here the theories used to support this research. Include the findings of other researchers. (Only include literature related to study carried in a time span of 10 years, with the exception of referring to the framework/theories provided by the pioneers in the field)

 

 

Research Gap (3.5 marks word limits: 200)

Identify the gap from the existing literature and focus on how the proposed study contribute to the field. Contribution could be in terms of innovative idea or it could be an extension of existing knowledge or as well it could be in terms of methodological and contextual contribution.

Relevance of Research Question/ Research Objectives/problem after Gap Analysis

 

Conceptual Framework (researcher’s map) (3.5 marks)

This section should include your understanding of how the particular variables in your study connect to each other. It shows the variables required in the research investigation.

For instance, prepare a diagram to show the dependent and independent variables and their relationships (This is mostly for quantitative research

 

Conclusion: (1 mark; word limits: 100)