Analyze external industry and market data, organizational and financial information to identify
Required Assessment Assignment: Feasibility Presentation
Assesses Course Learning Outcome # 4: Analyze external industry and market data, organizational and financial information to identify trends and new business opportunities
Assesses Mastery Level Excellence System: Professional Communication
Assignment Guidelines
Before going to the trouble of writing a complete business plan, it’s wise to first determine if a business idea does in fact represent a feasible business opportunity. Feasibility is determined by whether or not there is a market for the proposed product or service the business will offer and whether or not it can make money. Industry and market research which help to determine whether there is a market for the business, and an early evaluation of start-up costs and likely returns on investment will help to determine whether or not the business could make money.
Before proceeding any further with your written business plan, you want to obtain an initial assessment and feedback about whether or not you would be able to attract investors to help fund your business.
The purpose of this assignment is to persuasively present the information identified above to an acquaintance who has some experience of entrepreneurial investment and obtain the feedback you need.
Your presentation must
· be approximately 5 – 10 minutes in length
· clearly identify the nature of your business idea and your proposed business model
· introduce the founding team, their experience and skills
· include a succinct analysis of the industry in which your business will operate
· include a succinct analysis of the market in which your business will operate
· clearly identify your target market segments and their size
· summarize your competitive advantage and key differentiators
· include an estimate of your likely market share and first year sales
· identify the likely profit margins and return of investment that are typical in the industry your business will operate
· clearly indicate the necessary start up costs and state how you expect to fund the business
· Include a References slide(s)
Refer to the business plan template and lib guide for more guidance on Industry and market analysis, start-up costs etc.
Be sure to introduce yourself, practice so your delivery is professional and polished, and dress appropriately for your intended audience. Don’t forget to thank the audience at the end of your presentation
Feasibility Presentation Course Grading Rubric
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Grading Criteria |
Exemplary |
Proficient |
Needs Development |
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Presentation Content
60% of points
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All elements are included in the presentation and all are well supported by research evidence |
Most elements are included in the presentation and most are support by research evidence |
Key elements are missing from the presentation or unsupported by research evidence |
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Presentation Aesthetics
10% of points
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Clear, clutter free slides with a consistent and attractive theme |
Clear and mostly clutter free with a consistent and attractive theme |
Slides are often cluttered and theme may be inconsistent |
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Presentation Delivery
30 % of points
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Engaging, persuasive, articulate and professional. Does not read from slides |
Engaging, persuasive but not always articulate which detracts from the professionalism. Does not read from slides |
Delivery lacks professionalism with many stumbles and relies heavily on slides |
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Excellence System Competency Rubric: Professional Communication Graduates understand and demonstrate professional demeanor, presentation, and communication skills in a variety of interpersonal, social and professional settings |
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Outcomes |
3 Mastered Create/Evaluate |
2 Reinforced Apply/Analyze |
1 Introduced Understand/Remember |
0 Not exhibited by student |
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1. Combines multiple organizational strategies to deliver effective communication
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Combines organizational elements which are clearly and consistently observable to make the content of the presentation cohesive and memorable |
Constructs an organizational pattern which is clearly and consistently observable within the presentation |
Identifies an organizational pattern (specific introduction and conclusion, sequenced material within the body, and transitions) which is intermittently observable within the presentation |
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2. Creates language in the delivery of imaginative communication |
Creates language which is imaginative, memorable, and compelling to enhance the effectiveness of the presentation to the audience |
Applies language choices which are thoughtful and generally support the effectiveness of the presentation to the audience |
Demonstrates language which minimally supports the effectiveness of the presentation to the audience |
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3. Combines multiple delivery techniques to deliver content of communication professionally |
Combines multiple delivery techniques to make the presentation compelling; speaker appears polished and confident |
Demonstrates effective delivery techniques to make the presentation interesting; speaker appears comfortable |
Uses limited delivery techniques (posture, gesture, eye contact, vocal expressiveness, technology) to make the presentation understandable; speaker may be hesitant or appear uncomfortable |
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4. Synthesizes multiple types of appropriate supporting material to enhance credibility and communication |
Synthesizes a variety of materials which significantly enhance the presenter's credibility and effectively support the presentation |
Illustrates effective choice of supporting materials that clearly establish the presenter's credibility and support the presentation |
Identifies materials (examples, statistics, sources, etc.) minimally supportive to establish the speaker's credibility and support the presentation |
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5. Exhibits appropriate attire for the presentation context to create a professional impression |
Exhibits attire which is clearly chosen to reflect the context and creation or enhancement of a professional impression and identity |
Illustrates attire choices which convey thoughtful attention to context and professional impression |
Demonstrates attire choices minimally acceptable to the context and of an understanding of the connections among dress, context, and professional impression |
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6. Creates a central message which supports precise, memorable, and well- supported communication |
Creates a central message that is compelling (precisely stated, appropriately repeated, memorable, and strongly supported) |
Illustrates a central message which is clear and consistent with the supporting material |
Describes a central message minimally appropriate to the audience; message may not be explicitly stated in the presentation |
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Rating:
/5
Solution: Analyze external industry and market data, organizational and financial information to identify trends and new business