Analysis/overview of the chosen store ( Nike)

Presentation And Written Report

Introduction, Scope and Objectives

1. Analysis/overview of the chosen store ( Nike)
2. List of implemented tools, with a brief description of how you implement them (the following are mandatory)
   1. Empathy Map
   2. User Persona
   3. Customer Journey
3. A summary of the key findings from your research.
4. List of Pain Points &/or Problems and Issues faced by customers
5. A reflection on your experience implementing the tools and how you may apply them in a real-world setting.
6. An appendix which includes all visual material generated during your implementation of the tools.

8. A Harvard Referenced reference list.

Oral presentation: 10-minute oral presentation & Power point (10/15 slides maximum)

• Executive report: your executive report must be between 1,500 – 2,000 words
  o Cover,Tableofcontents,referencesandappendixareexcludedfromthetotalwordcount.

o Font: Arial 12,5 pts.
o Text alignment: Justified