Analysing quantitative data

Key Concept Exercise: Analysing quantitative data
This week you continue your role as a junior marketing executive overseeing an
international marketing research project.



Reflecting on your sampling approach, as well as the role telecommunications and
technology played in the process, consider your next steps in data analysis. What
inferences can you begin to make about the market data, and how are they valuable?

To prepare for this Key Concept Exercise:

 * Read the Required Learning Resources for Week 5.
 * Consider the range of statistical methods and their applicability to the
smartphone launch.

To complete this Key Concept Exercise:
By Day 3 (Friday)

In an approximately 500-word response, address the following issues/questions:

 * What type(s) of quantitative data would you gather from your sample?
 * Explain the statistical procedures you would use from the data that you have
collected.
 * Explain how the results from these statistical procedures could help inform
your report to your CEO on the market potential of the new smartphone in
Sub-Saharan Africa.

By Day 3 (Friday), submit your Key Concept Exercise.

Be sure to read over your Key Concept Exercise before submitting it to your
Instructor. Make sure the spelling and grammar are correct and the language, citing
and referencing you use when providing your opinion are appropriate for academic
writing.

To submit your Key Concept Exercise to Turnitin, click the "View/Complete" link for
Week 5 Key Concept Exercise -- Turnitin.

YOU MUST READ THE ATTACHED TO KNOW WHAT YOU WILL WRITE ABOUT

Module Text

Wilson, A.M. (2011) Marketing research: an integrated approach. 3rd ed. [Electronic
Book]. Harlow: Financial Times/Prentice Hall.