After reading the Coca Cola story, suggest what steps you might have taken to avoid the decision-making mistakes
Question # 00818295
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Updated on: 01/29/2022 09:18 PM Due on: 01/30/2022
1. After reading the Coca Cola story, suggest what steps you might have taken to avoid the decision-making mistakes Coke executives made.
2. Louis Vuitton/LVMH v. Haute Diggity Dog Facts: a US company designed and distributed to a major big box pet store retailer in the US with a product of dog biscuits named "Chewy Vuitton". Vuitton sued, claiming "tarnishment," "dilution," and "customer confusion" as grounds for the suit. Haute countered with a claim of "parody" defense and absence of injury.
3. Your challenge is to write a "brief" defending either party. Does the change in product change the legal arguments? As a brand manager, how are your strategies affected?
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Solution: After reading the Coca Cola story, suggest what steps you might have taken to avoid the decision-making mistakes