Activity - Discuss a time when exceptional customer service

This activity/assignment will help students understand customer evaluations, perceptions of quality and customer satisfaction.

Activity: Discuss a time when exceptional customer service solidified your brand loyalty or a time that customer service was so terrible that you will no longer use that brand.

The assignment is to answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible. Bullet points should not to be used. The paper should be at least 1.5 - 2 pages in length, Times New Roman 12-pt font, double-spaced, 1 inch margins and utilizing at least one outside scholarly or professional source related to marketing management. The textbook should also be utilized. Do not insert excess line spacing. APA formatting and citation should be used.

Text Book:

https://drive.google.com/file/d/1qF1lHi5VsYmhxbFEKWCH-KBxyV8fnIye/view?usp=sharing