A framework for ethical decision making should include

QUESTION 16

1. A framework for ethical decision making should include ALL of the following steps EXCEPT:
2. Federal Trade Commission, Securities and Exchange Commission, and Internal Revenue Service seizures of your company documents to investigate and prosecute unethical conduct.
3. Identifying issues and gathering information among consumers, employees, competitors, and other stakeholders identified as under the business organization's influence.
4. Brainstorming and researching alternatives, as well as evaluating the pros and cons for all the stakeholder groups.
5. Choosing a course of action from the various alternatives and investigating / reporting any potential legal issues immediately.
6. 
   

QUESTION 17

1. Companies such as Sherwin-Williams (in business for over 150 years) will use ___________________ to divide up the marketing process between types of customers, while individuals use _______________ for transactions in today's marketplace.
2. strategic business units; innovative Twitter rants
3. business-to-consumer or business-to-business; consumer-to-consumer
4. diversification strategy; value proposition
5. marketing channel management; customer channel management
6. 
   

QUESTION 18

1. The balance of two goals --- making a profit versus obtaining, keeping and protecting customers --- can cause conflict within an organization. These dilemmas are discussed in organizations as part of ___________________________.
2. a strong ethical climate including business ethics codes and training.
3. employee warnings and whistleblower orientation.
4. review of consequences and punishments for customers.
5. review of social deviance and non-conforming behavior among the target market.
6. 
   

QUESTION 19

1. When social media is used effectively by marketing organizations, it will create __________________________ .
2. a lot of press, buzz for the company, and a short-term boost in sales.
3. the 4E framework to Excite customers, Educate them, help them Experience products, and let them Engage with their social network.
4. the 4P framework of Price, Product, Place and Promotion.
5. a barrier to negative comments that will prevent them from being viewed by consumers through sophisticated software developments.
6. 
   

QUESTION 20

1. ALL of the following are part of the macro (overarching) strategies of the marketing mix EXCEPT for which of the following?
2. retaining loyal customers through excellent customer service, as well as having a good physical location and Internet presence
3. efficient operations and excellent supply chain / human resource management
4. limited expansion and digital restriction of customer choices to keep a small, highly-cultivated clientele that grows through word-of-mouth
5. products with high perceived value and effective branding / positioning
6. 
   

QUESTION 21

1. ___________________ occurs when marketers exploit consumer interest in environmentally friendly products and services but has questionable intentions and results from the items being marketed.
2. Loyalty selling
3. Greenwashing
4. Manufacturing sustainability
5. Technological urbanization
6. 
   

QUESTION 22

1. The U.S. population group that was born before 1964 and is the largest generational cohort is the ______________________ demographic group. They are currently _____________ in large numbers and have a significant impact on the economy and politics.
2. Baby Boomers; retiring
3. Gen X; having children and buying homes
4. Gen Y or Millenials; seeking fulfilling careers
5. Gen Z or Digital Natives; going to school and looking at devices instead of people
6. 
   

QUESTION 23

1. The SWOT analysis includes two parts that are internal (______________ and ________________) as well as two parts that are external (______________ and _______________).
2. strengths, weaknesses.....opportunities, threats
3. opportunities, threats......strengths, weaknesses
4. situations, worries.....organizations, takeovers
5. optimism, targeting.....strategy, world-vision
6. 
   

QUESTION 24

1. Companies such as Subway, Burger King, and McDonalds have changed the way they market their products and services by tailoring promotions around customers based on ____________________.
2. social trends like hair and nail design
3. social trends like health and wellness concerns
4. local trends like the use of the word "pop" or "soda"
5. strict government-directed C.D.C. dietary recommendations for the amount of sugar, salt and fat that have led to complete menu changes and some foods banned from menus nationwide
6. 
   

QUESTION 25

1. According to the BCG portfolio matrix, the segment known as __________________ could become a dog unless company resources are focused on the quadrant to reposition and heavily market the products or services.
2. stars
3. question marks
4. cash cows
5. growth berries
6. 
   

QUESTION 26

1. Technological advances such as ____________ enable firms to track items from manufacture through distribution to retail and then to the consumer.
2. NBC, CBS, ABC and FOX
3. Google Wallet, Apple Pay, Samsung Pay, Android Pay, and Current C
4. Radio Frequency Identification Devices (RFID)
5. ISBN complexes
6. 
   

QUESTION 27

1. Companies such as Apple and Starbucks use marketing to understand customers and build relationships through _____________________________.
2. focus on employee needs over customer needs, like meeting quotas through sales scripts, and keeping store visits short and by-the-book even if customers are whiny and upset.
3. aggressive pricing and coupon promotions, including elaborate mail and home-visit campaigns up to 120 times per year.
4. pushy sales tactics, short-term breaks in relationships with customers, and limited information and service for customers.
5. an approach that uses customer relationship management to identify and build customer loyalty.
6. 
   

QUESTION 28

1. Marketing plans for organizations are written documents made up of the following analysis and actions:
2. the current marketing situation, opportunities and threats for the firm, marketing objectives and pro forma income statements.
3. marketing objectives and strategy specified in terms of product, price, place and promotion decisions.
4. both A and B are part of the marketing plan.
5. a well-timed approach to capturing information and putting it on social media to "go viral" and create instant results for the firm.
6. 
   

QUESTION 29

1. The planning, implementation, and control / evaluation phases are part of the __________________________ process that requires careful analysis and creative development of everything from the business mission down to corrective actions.
2. standards matrix
3. performance plan
4. objectives intervals
5. marketing plan
6. 
   

QUESTION 30

1. Market _________________ includes the process of dividing markets into groups with different needs and wants and characteristics; choosing a segment to pursue; and defining market mix variables to best represent the product or service versus the competition.
2. price, promotion and placement
3. strengths, weaknesses, opportunities and threats
4. segmentation, targeting and positioning
5. competition, reputation and image