A business memo is a document commonly used in the workplace

Competitive Advantage

In this Assignment, you will read a case study and do some research before responding to some questions concerning competitive advantage in a business memo format.

Assignment: Read the Disney® case study: “The Happiest Brand on Earth”

In this Assignment, you will engage in the development of the following professional competencies:

• Obtain and Process Information
• Written Communication

These competencies also are critical to your success in most jobs. By knowing how to obtain and process information, you do not have to know everything, but you need to know where to find the most reliable information and then be able to process it — analyze and summarize the pertinent information for the task at hand, and then be able to communicate it in writing. These competencies are critical to your educational and professional success. In this Assignment, you will have the opportunity to practice obtaining vital marketing information and then summarizing it.

In this Assignment you will be doing some research on the Disney Company as the new marketing associate.

Business Memo

A business memo is a document commonly used in the workplace to convey information to
company employees. In that sense, it is an internal document, which means that, generally, the
audience is internal to the company; it is not a form used for outside customers or clients. The
purpose of a memo, usually, is to inform employees of policies or other company-related
matters, such as a change in personnel within departments, change in a process or procedure,
or an upcoming company meeting.