2 Responses

The Dot Sensor production department is tasked with the production of sensors for the Performance customer segment. The performance customer segment seeks high reliability and cutting-edge performance technology. (Capstone Industry conditions reports, 2014). From the market share report in the capstone courier, the units of product sold matches the graph for the demand from customers from the performance section. Also, the projected growth rate for the coming year seats at 19.8% indicating that with other strategies well put in place, there would be a significant increase in units sold which could increase the contribution margin for the company at large. The aim for the company would be to improve services and customer satisfaction which in turn is expected to raise revenue.