Testimonial writing is one of the significant writes up that management and business studies majors should know. In this infographic, there are eight easy tips on how to write a testimonial. With this guide, you’ll know the key points to include in a testimonial. But before that, you must first know the right definition of the term testimonial.
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What is a Testimonial?
A testimonial is a report or a statement in which a customer describes the value of products or services. It is a significant tool that showcases potential customers the valuability of products and services. These are short statements in a testimonial that describes how the products and services served their customers.
Tips to Write a Testimonial
Here are eight basic tips on how to write a testimonial:-
- Determine the narrative technique
- Ask a Set of Questions
- Keep it Short and Conversational
- Describe how the product or service solved your problem
- Give a personal opinion throughout
- Explain how you overcame the shortcomings of the products
- Summarize your experience
- Give recommendations of the product and services throughout
Types of Testimonials
There are different types of testimonials that seem to be both engaging and authentic for the audience. Depending on what you intend to display to your audience. The kind of testimonials differs. Here are different kinds of testimonials:-
Quote testimonial
This type of testimonial is the most common type, which quotes direct words of satisfied customers. Quote testimonials are further divided into three types such as:-
- Quotes
- Quotes with a hero image
- Quotes with a hero image and call-to-action (CTA)
Tips for Quote Testimonial
- Spread them around
- Choose transformative testimonial
Peer testimonial
The second type of testimonial makes use of present customer customers as a similar copy of future customers.
Tips for Peer Testimonial
- Target people within your target market
- Use customer’s details to identify with them
Social testimonial
The third type of testimonial is an organic testimonial in which the customers share their experiences with the business in concern over social media.
Tips for Social testimonial
- Publicize a lot
- Save the direct link
Video testimonial
In this type of testimonial, businesses record the customer’s statement about the product. This type of testimonial is generally authentic and engaging.
Tips for Video Testimonial
- Combine Keep it professional
- various testimonials
Interview testimonial
This type of testimonial uses the question and answer format for seeking the customer’s experience with the product/services.
Influencer testimonial
Influencer testimonial is a special type in which celebrities and social media personalities comment upon the company.
Tips for Influence Testimonial
- Pick well-known influencers
- Keep variations
If all this seems a lot of work, you can hire our professionals to write your testimonials. We have a team of experts who can provide you 24*7 help. Chat with us; we’re online!