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general business data bank
51. A marketing plan and a marketing strategy mean the same thing. True False 52. A marketing strategy and all the time-related details for carrying out the strategy is a "marketing BASIC MARKETIN …
General Questions / General General Questions 2013-12-30 1 Yes $3.00
general business data bank
76. Attractive opportunities for a particular firm are those that the firm has some chance of doing something about--given its resources and objectives. True False 77. Attractive opportunities are t …
General Questions / General General Questions 2013-12-24 1 Yes $3.50
general business data bank
101. Market penetration means trying to increase sales of a firm's present products in its present markets-- probably through a more aggressive marketing mix. True False 102. A firm which tries to i …
General Questions / General General Questions 2013-12-30 1 Yes $3.00
general business data bank
119. The three basic tasks of ALL managers, according to the text, are: A. planning, staffing, and evaluating. B. marketing, production, and finance. C. execution, feedback, and control. …
General Questions / General General Questions 2013-12-31 1 Yes $4.50
general business data bank
146. A marketing mix consists of: A. policies, procedures, plans, and personnel. B. the customer and the "four Ps." C. all variables, controllable and uncontrollable. D. product, price, …
General Questions / General General Questions 2013-12-31 1 Yes $4.50
general business data bank
181. Personal selling lets the salesperson adapt the firm's marketing mix to a specific customer. This is an aspect of which marketing mix variable? A. Price B. Place C. Promotion D. Prod …
General Questions / General General Questions 2013-12-31 1 Yes $4.50
general business data bank
213. Which of the following is NOT included in a marketing plan? A. The control procedures to be used B. The costs involved C. The results expected D. What marketing mix is to be offere …
General Questions / General General Questions 2013-12-31 1 Yes $5.00
general business data bank
242. Which of the following statements about customer equity is FALSE? A. Expected losses depend on customer equity. B. If the parts of a firm's marketing program work well together, it should …
General Questions / General General Questions 2013-12-31 1 Yes $5.00
general business data bank
271. When Colgate encourages its current customers to brush more often by taking their toothbrush and toothpaste to work with them, which market opportunity is Colgate pursuing? A. Market developm …
General Questions / General General Questions 2013-12-31 1 Yes $4.75
general business data bank
300. Converse started selling its "high-top" canvas basketball shoes in colors such as hot pink, lime green, and purple, to accompany their traditional colors of black and white. Converse seems to b …
General Questions / General General Questions 2013-12-31 1 Yes $4.00
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