Question

Offered Price $ 35.00

Prudue MT219 week 3 assignment 1

Question # 00718239
Subject: Marketing
Topic: Marketing
Due on: 03/18/2019
Posted On: 03/15/2019 01:36 PM

Rating:
4.1/5
Expert tutors with experiences and qualities
Posted By
Best Tutors for school students, college students
Questions:
48
Tutorials:
0
Feedback Score:

Purchase it
Report this Question as Inappropriate
Question

I need some help with getting this marketing assignment started for week 3.  We are putting together a power point, but only working on part one this week. Instructions on what needs to be done and included are attached.  I am hoping this can help me with the remaining assignment we have to do next week. 

Thank You!

Global Marketing Environment or the Twilite Zone? 

The following Course Outcome is assessed in this Assignment in Unit 4:

MT219-2: Examine global interconnectedness as it applies to marketing. 

In this unit, you will start working on Part 1, encompassing steps 1–3 of your Assignment due in Unit 4. Note: You will complete Part 2, encompassing steps 4–7, in Unit 4 and submit both parts (steps 1–7) as one PowerPoint®presentation with audio in Unit 4. 

Introduction to Part 1: In anticipation of submitting your audiovisual presentation for Unit 4, you will conduct some research. 

Organizations interested in pursuing global markets must consider the external environment. Many of the same environmental forces that relate to domestic markets also apply to global markets (Lamb, Hair, & McDaniel, 2018). You will look at the global marketplace in which, thanks to the Internet, even small companies can participate. The external marketing environment is full of opportunities and threats that can have a profound effect on the success or failure of a company, a brand, or a product in the global marketplace. 

In Part 1 of this Assignment, you will practice scanning the global marketing environment (i.e., environmental analysis) for opportunities or threats to expansion of Perigord Bakery as the owner. 

Read the scenario and then address steps 1–3 in at least 5 of the 10 PowerPoint slides due in Unit 4 per the instructions. 

Scenario: You are the owner of Perigord Bakery, which is currently located in the city closest to where you live. You specialize in breads and sweets from many different countries and now have operations in six regions of the U.S. You realize the market has become saturated in the U.S. At a recent international trade show, you were surprised at how many requests you received to license or franchise your concept in other countries. 

Your task is the following:

Based on the scenario, identify another country outside the United States to research and determine the feasibility of entering this foreign market for the Perigord Bakery as the owner by addressing the checklist items. 

Checklist:

Step 1: Cultural Factors

  • Identify several cultural factors in the country you are pursuing that may affect market expansion of the bakery, such as: behavior patterns, the concept of time, lifestyle, etc. You can use Commisceo™ Global Consultancy’s website to research country cultural factors.
  • Considering these cultural factors, do you see them as possible opportunities or threats to entering this market? Please explain your response. 

Step 2: Demographic Factors

  • Identify at least four (4) demographic factors in the country you are pursuing, such as education, the size, growth, density, and age of the population, etc. Use the U.S. Census International database as a source of reference for the demographic information. It allows you to look up data by country and years.
  • Explain why these demographic factors are opportunities or threats to entering this market. 

Step 3: Economic Factors

Access The World Factbook from the CIA and select the country of choice in the upper right hand corner search box.

  • Identify these three economic factors in the country you are pursuing: GDP per capita (see the Reading area), GDP growth rate, and the unemployment rate in your chosen country.
  • Explain why these economic factors are opportunities or threats to entering this market based on the country you chose. 

Use bulleted points to make your main points (3–4 bullets per slide) and then explain those bulleted points in the notes section directly under the slide. Adding the audio necessitates having either a built-in microphone in your computer or a headset with microphone to record the audio portion. Access instructions for adding audio to your presentation. 

 

Tutorials for this Question
Available for
$ 25.00

MKT assign 1 part

Tutorial # 00718609
Posted On: 03/15/2019 11:05 PM
Posted By:
Best Tutors for school students, college students spqr
Expert tutors with experiences and qualities
Questions:
10412
Tutorials:
11131
Feedback Score:
Report this Tutorial as Inappropriate
Tutorial Preview … …
Attachments
Global_Interconnectedness.pptx (826.01 KB)
Preview: countryMajority of the Canadians are highly educated a.....
Purchase this Tutorial @ $25.00 *
* - Additional Paypal / Transaction Handling Fee (3.9% of Tutorial price + $0.30) applicable
List of Main Subjects
Accounting
Anthropology
Architecture
Art
Asian Studies
Astronomy
Biology
Business
Chemistry
Communications
Computer Science
Economics
Education
Engineering
English
Finance
Foreign Languages
Gender Studies
General Questions
Geography
Geology
Health Care
History
Kindergarten
Law
Linguistics
Literary Studies
Marketing
Mathematics
Music
Nursing
Performing Arts
Philosophy
Physics
Political Science
Psychology
Religious Studies
Sociology
Statistics
Urban Planning and Policy
View all subjects...
Loading...