MARKETING 6530 - Segmentation and Buying Decisions

Question # 00618134 Posted By: dr.tony Updated on: 11/14/2017 12:31 PM Due on: 11/14/2017
Subject Marketing Topic Marketing Tutorials:
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Segmentation and Buying Decisions

You are the Marketing Manager for the Microsoft Surface tablet computer.

Your computer is sold to both end consumers and to corporate IT departments.

Describe the factors impacting the buying decision in one segment.

How do these factors impact marketing?

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  1. Tutorial # 00616745 Posted By: dr.tony Posted on: 11/14/2017 12:32 PM
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