Product Ideas, Communication and
Distribution of Apple Inc.
1. How many channel levels are
appropriate for your company's targeted business segment? Based on the number
of channel members, should you use exclusive, selective, or intensive
2. What types of retailers will
your company use for distributing your product? Discuss the advantages and
disadvantages of using this type of retailer
3. Explain your communication
objectives and the communication channels your company will use to influence
your target audience.
4. Your company wants a
recommendation of an event sponsorship possibility that is appropriate for the
new product campaign. What type of event would you recommend, and what
objectives would you set for the sponsorship?
5. Discuss two new product ideas
that can result from your product, and address the needs of your target