Test Marketing for a new product - Discuss the advantages

Question # 00615545 Posted By: dr.tony Updated on: 11/09/2017 11:20 AM Due on: 11/09/2017
Subject Marketing Topic Marketing Tutorials:
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Test Marketing for a new product

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Discuss the advantages and disadvantages of doing different types of test marketing for a new product. Compare web enabled test marketing to standard test marketing or any other type of test marketing i.e. simulated, controlled, virtual, electronic. Consider how the different approaches impact experimental variables of interest as well as extraneous variables.

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