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MKTG 360 - Alaska Airline, Describe the product levels

Question # 00612996
Subject: Marketing
Due on: 11/04/2017
Posted On: 11/04/2017 11:44 AM

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Respond to the following questions from the perspective of" Alaska Airline "



1)Choose a specific product or product line that your organization offers. Describe the product levels (layers) and determine the product classification. Please support your responses.


2)In which stage of the Product Life Cycle does this product/product line compete? Justify your response.



3)What is the primary pricing objective driving the price strategy for this product/product line? Would you say that the demand for this product/product line is more elastic or inelastic? Why? [No calculations are needed here ... pretty sure that we can't access the relevant information needed to do that J!]

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MKTG 360 - Alaska Airline, Describe the product levels

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Posted On: 11/04/2017 11:45 AM
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