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DeVry mktg410 week 3 discussion (dq1+dq2) latest 2017 october

Question # 00607187
Subject: Marketing
Topic: Marketing
Due on: 10/25/2017
Posted On: 10/25/2017 10:04 AM

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Week 3 discussion

DQ1 - IMC OBJECTIVES, STRATEGIES, AND GOALS

What is the difference between objectives, strategies, and goals? How do these things improve our planning process?

DQ2 - IMC BENCHMARKS AND BUDGETS

Explain why it is so difficult to directly measure the impact of advertising on sales. What factors may inhibit this determination?

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DeVry mktg410 week 3 discussion (dq1+dq2) latest 2017 october

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Posted On: 10/25/2017 10:04 AM
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Preview: to directly measure the impact of advertising on sales with out the research of previous years total sales within the company or the industry itself. All my employment background has been in sales. For the previous companies I had work have share the result for the previous years total expected goals and the actual final numbers. So for a new company without having actual sales numbers will have to do a research on competitive or an industrial research to have an idea who to target and get an estimate idea of projected sales the company will have for the year. I'll say they will have to focus on the following benchmarketing:*price of the product*marketing communication*selling*marketing planning*marketing implementation Gerald PalfreyGerald PalfreySep 17, 2017 Sep 17 at 11:29pmManage Discussion EntryI agree new companies would have to other aspects of sales besides advertisement to calculate the success of a product. Without actual sales numbers new companies would do other research like you mentioned Collapse SubdiscussionKate GartonKate GartonSep 13, 2017 Sep 13 at 2:12pmManage Discussion EntryThere is a lot more that goes into the impact on sales than just the advertising needs. What are the current trends, what season is it, is the market a good market to buy? These are all questions that a business should ask themselves when assessing their sales for the quarter or year. It may be true that when you advertise your product more, the more likely someone is to want it. But, if its the middle of winter and you are advertising swimming products, they may not go over well even if you are the only company advertising that product.Collapse SubdiscussionKevin TragesserKevin TragesserSep 15, 2017 Sep 15 at 8:30pmManage Discussion EntryKate, That is absolutely true, but I'd you are only selling summer products, in a place where that season only lasts a few months, it's time to expand to other seasons. A perfect example of this is the garden shop by my house. They have exp.....
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