Question

Offered Price $ 10.00

DeVry mktg410 week 1 discussion (dq1+dq2) latest 2017 october

Question # 00607185
Subject: Marketing
Topic: Marketing
Due on: 10/25/2017
Posted On: 10/25/2017 10:01 AM

Rating:
4.1/5
Expert tutors with experiences and qualities
Posted By
Best Tutors for school students, college students
Questions:
107476
Tutorials:
106541
Feedback Score:

Purchase it
Report this Question as Inappropriate
Question

Week 1 discussion

DQ1-EFFECTIVE IMC WORLD

IMC enables companies to effectively build a brand in the marketplace. IMC is about integrating all of the company’s promotional efforts to provide a consistent brand experience for each touch point the consumer has with the brand—review Figure 1-2 in the textbook to see of all the elements in the promotional mix. Which companies would you suggest have implemented an effective IMC strategy? Which companies have not? (There are no rights and wrongs here; this is based on your judgment.)

DQ2- BRAND IDENTITY IN IMC

Many companies have maintained their same brand identity for years by keeping the same logos, packaging, and so on, while others have made changes. Give examples of companies employing both of these strategies and discuss their results.

Tutorials for this Question
Available for
$ 10.00

DeVry mktg410 week 1 discussion (dq1+dq2) latest 2017 october

Tutorial # 00605680
Posted On: 10/25/2017 10:02 AM
Posted By:
Best Tutors for school students, college students rey_writer
Expert tutors with experiences and qualities
Questions:
107476
Tutorials:
106541
Feedback Score:
Report this Tutorial as Inappropriate
Tutorial Preview … octob…
Attachments
DeVry_mktg410_week_1_discussion_(dq1+dq2)_latest_2017_october.docx (71.44 KB)
Preview: showed up as an asset on the balance sheet that threw away in an attempt to be hip and cool for the moment.Another one was Comcast's attempt to change it's name to XFINITY in hopes that customers would forget their horrendous experiences with their services. People know.McDonalds is an example of a successful rebrand. After people caught on, and watched documentaries like Supersize It, McDonalds had issues. They have since branded themselves around the I'm lovin it slogan and have used Justin Timberlake's music in ads. They have added salads and healthier menu items to try to add to their consumer base. They had to do something after everyone realized what they were eating.Collapse SubdiscussionEric FreemanEric Freeman Aug 30, 2017 Aug 30 at 3:38pmManage Discussion EntryLaura, great post. I appreciated reviewing your Radio Shack example. This company is in big financial trouble. A lot of stores have closed in my area. I would not be surprised if the company goes bankrupt in the next couple of years.Class----Is it possible to save this company? What are your ideas? Image result for ideas clip artNgoc Thai Binh NguyenNgoc Thai Binh NguyenAug 30, 2017 Aug 30 at 4:34pmManage Discussion EntryI dont think so professormost of Radio shack products are out of date technologies and accessories and now a day people prefer using Apple's products. The second thing is, Radio Shack changing management often that could not keep things going on track.according to my research, "In October 2013, RadioShack was able to obtain a $585 million line of creditLinks to an external site. from GE Capital and the $250 million term loanLinks to an external site. from Salus. The $250 million term loan came with a condition that RadioShack could not close more than 200 stores per year without Salus' consent."Read more: The 5 Reasons Why RadioShack Went Out of Business (RSHCQ) | InvestopediaLinks to an external site.Katie SmithKatie SmithAug 30, 2017 Aug 30 at 5:57pmManage Discussion EntryI think t.....
Purchase this Tutorial @ $10.00 *
* - Additional Paypal / Transaction Handling Fee (3.9% of Tutorial price + $0.30) applicable
List of Main Subjects
Accounting
Anthropology
Architecture
Art
Asian Studies
Astronomy
Biology
Business
Chemistry
Communications
Computer Science
Economics
Education
Engineering
English
Finance
Foreign Languages
Gender Studies
General Questions
Geography
Geology
Health Care
History
Kindergarten
Law
Linguistics
Literary Studies
Marketing
Mathematics
Music
Nursing
Performing Arts
Philosophy
Physics
Political Science
Psychology
Religious Studies
Sociology
Statistics
Urban Planning and Policy
View all subjects...
Loading...