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DeVry mktg320 WEEK 6 YOU DECIDE latest 2017 october

Question # 00607181
Subject: Marketing
Topic: Marketing
Due on: 10/25/2017
Posted On: 10/25/2017 09:56 AM

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WEEK 6: YOU DECIDE

Scenario/Summary

Faced with declining attendance (subscription and single ticket), a large deficit and a sluggish economy, you along with three executives of the Vancouver Symphony Orchestra (VSO) ponder the results of an audience survey.

Background information and survey questionnaire can be found at the end of Chapter 18 CASE III-I The Vancouver Symphony Orchestra (Pages 464-470).

Your Role/Assignment

You are in charge of preparing a memo for the Board of Directors analyzing how to best build ticket sales for the remaining 4 months of the season.

You Decide

ScenarioYour RoleKey PlayersAssignment

Scenario

Faced with declining attendance (subscription and single ticket), a large deficit and a "sluggish" economy, you along with three executives of the Vancouver Symphony Orchestra (VSO) ponder the results of an audience survey. Background information and Survey questionnaire can be found at the end of Chapter 18 CASE III-I The Vancouver Symphony Orchestra. Additional survey information (Links to an external site.)Links to an external site.

Your Role

You are in charge of preparing a memo for the Board of Directors analyzing how to best build ticket sales for the remaining four months of the season.

Key Players

Photo of Ed Oscapella

Ed Oscapella

Board Chair

Photo of Jane Corbett

Jane Corbett

Marketing Chair

Photo of E. Douglas Hughes

E. Douglas Hughes

Co-Chair

Assignment

Given the scenario, your role and the information provided by the key players involved, it is time for you to make a decision.

If you are finished reviewing this scenario, close this window and return to this week's You Decide item, in your course window, to complete the activity for this scenario.

You can return and review this scenario again at any time.

Activity

Write a three- to five-page Report to the Board of Directors addressing the following questions.

What management questions are you hoping to resolve and how did the data help?

What decisions did you make?

What are the strengths and weaknesses of this market research project?

What trade-offs have been made?

Explain any sampling bias?

What issues would you address in future surveys and studies?

Category Points % Description

APA Formatting/Grammar

25 25 Proper usage of APA formatting and free of grammatical errors

Concepts from Text

50 50 Adequate inclusion of key concepts from the text

Application 25 25 Answers all of the previously mentioned questions adequately.

Total 100 100 A quality paper will meet or exceed all of the above requirements
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Preview: and nonsubscribers do not have a preference. Based on this the VSO can select what day to have a promotion, which day to have a high profile artist event and what time of year is the most popular. The time a show is going to be offered is very important. We may need to have daytime.....
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