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DeVry mktg320 week 3 discussion (dq1+dq2) latest 2017 october

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Subject: Marketing
Due on: 10/25/2017
Posted On: 10/25/2017 09:45 AM

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Week 3 discussion

DQ1 - SECONDARY SOURCES OF MARKETING DATA

Chapter 5 lists a number of ways that secondary data can be used. What are some of those ways and why is each important?

DQ2 - STANDARDIZED SOURCES OF MARKETING DATA

Chapter 6 notes that marketers often use bar codes as a way to monitor inventory and gather relevant consumer data concerning product purchases. It is also mentioned that small chips called radio frequency identification devices(RFID) are often used in lieu of bar codes to better track products and consumers. Do you agree that such tracking is ethical? What additional strategies would you suggest that marketers use to track consumer behavior?

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DeVry mktg320 week 3 discussion (dq1+dq2) latest 2017 october

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