Target market for car - Select a target market segment

Question # 00589749 Posted By: dr.tony Updated on: 09/16/2017 05:01 AM Due on: 09/16/2017
Subject Marketing Topic Marketing Tutorials:
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Target market for car

Select a target market segment for your initial launch of the car. Describe why you think this target segment is most appropriate for your car.

Once you have selected the target market, discuss how you will create a marketing information system to monitor that segment. How will it monitor external factors in the business environment that will influence demand for the car? How will it enable Green Motorcar Company to more quickly respond to the changes in demands driven by changes in the business environment?

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