MBA 101-Pick a struggling brand of your choice from the Indian context

Question # 00490924 Posted By: rey_writer Updated on: 02/26/2017 05:46 AM Due on: 02/26/2017
Subject Marketing Topic Marketing Tutorials:
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Pick a struggling brand of your choice from the Indian context. Provide data with references from credible sources to justify the brand is struggling.

2. (a) Identify the key challenges the brand is facing. 

(b) Use secondary research and provide your own analysis to explain why the brand is facing the identified challenges. Provide references for all your data and information related assertions.

3. (a) Identify theoretical concepts and models discussed in class to present a brand-management strategy to turn around the struggling brand.

(b) Apply theoretical concepts and models identified in


3 (a) to propose a plan of action providing examples and possible outcomes of implementation

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