How did the Girl Scouts change to meet the needs of Hispanic families

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Question # 00089607 Subject General Questions Topic General General Questions Tutorials: 1
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51. One of the core values that differentiates Hispanic teens is familismo, or _____.

A) a strong familiarity with Hispanic cultural norms

B) a common language

C) a large family

D) a strong family orientation

E) a strong Catholic upbringing


52. Brand managers at Tommy Hilfiger, a famous brand of clothing, are increasing their efforts to reach the Hispanic teen market. Which of the following themes would have the greatest impact on this market?

A) Stress how this brand of clothing will make them appear “hip and cool.

B) Stress how this expensive brand will communicate to others that they are “Americanized.

C) Stress family values.

D) Stress the quality of the brand.

E) Stress how American teens will follow their sense of style.

53. Which of the following statements is FALSE regarding marketing to Hispanics?

A) Hispanic consumers tend to be highly brand loyal.

B) Hispanics tend to be more receptive than the general market to store brands.

C) Serious attempts to target Hispanics will often involve Spanish-language media.

D) Hispanics have historically lagged behind the general population in terms of Internet usage.

E) The primary retailing responses to this market have been increasing the number of bilingual salespeople, the use of Spanish language signs, directions, and point-of-purchase displays, and merchandise assortments that reflect the needs of the local Hispanic community.

54. Which of the following is NOT a way that retailers have responded to the needs of the Hispanic market?

A) lowering prices on nationally-branded products

B) increasing the number of bilingual salespeople

C) using Spanish language signs and directions

D) using Spanish language point-of-purchase displays

E) having merchandise assortments that reflect the needs of the local Hispanic community


55. Which subculture is the most diverse group, with numerous nationalities, languages, and religions?

A) Hispanics

B) African Americans

C) Asian Americans

D) Native Americans

E) Asian-Indian Americans

56. Which of the following represents the largest national background of Asian Americans?

A) Chinese

B) Filipino

C) Japanese

D) Korean

E) Vietnamese

57. Most Asian Americans come from home cultures influenced by _____, which emphasizes subordination of the son to the father, the younger to the elder, and the wife to the husband.

A) traditionalism

B) Judaism

C) Protestant Ethics

D) Confucianism

E) Islam

58. Henry was born in the United States, but his parents were born in China. He was brought up to be subordinate to his father and his elders, and, when he marries, he will expect his wife to be subordinate to him. Henry is influenced by _____.

A) traditionalism

B) Judaism

C) Protestant Ethics

D) Confucianism

E) Islam


59. Market Segment Research found three groups of Asian Americans on the basis of their demographics and attitudes that cut across nationality groups. Which of the following is one of the segments identified?

A) Confucianists

B) Conformists

C) Traditionalists

D) Market followers

E) all of the above

60. In terms of the Asian American market, which segment identified by Market Segment Research is older, often retired, has strong identification with their original culture, tends to use their native language as their primary language, and is not concerned about status?

A) Traditionalists

B) Established

C) Living for the Moment

D) Market followers

E) Contented

61. John is an older, retired Japanese American. He has a strong identification with his Japanese culture, still speaks primarily Japanese and is not concerned about status. Which segment of the Asian American market identified by Market Segment Research best describes John?

A) Traditionalists

B) Established

C) Living for the Moment

D) Market followers

E) Contented


62. Frank Chen is a Chinese immigrant in his mid-50s and has a master's degree in Engineering from MIT. He is a conservative professional with no need or desire for native-language programming. He is willing to pay premium prices for high quality products. Which segment of the Asian American market identified by Market Segment Research best describes him?

A) Traditionalists

B) Established

C) Living for the Moment

D) Market followers

E) Contented

63. Which segment of Asian Americans identified by Market Segment Research is younger, has moderate identification with their native culture, tends to be bilingual, and are spontaneous, materialistic, and impulsive shoppers who are concerned with status and quality?

A) Traditionalists

B) Established

C) Living for the Moment

D) Market leaders

E) Contented

64. Li Ming is an Asian American of Chinese dissent and is young, has a moderate identification with her native culture, is bilingual, and is spontaneous, materialistic, and an impulsive shopper. She is concerned with status and quality. Which segment of the Asian American market identified by Market Segment Research best describes her?

A) Traditionalists

B) Established

C) Living for the Moment

D) Market leaders

E) Contented


65. The generation of Asian Americans which was born in the United States to immigrant parents is sometimes referred to as _____.

A) Generation 2.0

B) the Next Generation

C) the Millenials

D) Generation American

E) Generation 3.0

66. There are several Asian American markets, based primarily on nationality and language. Each of these in turn can be further segmented on _____.

A) degree of acculturation

B) social class

C) generation

D) lifestyle

E) all of the above

67. Which of the following is an important means of reaching virtually all of the native-language speakers of any nationality nationwide?

A) Broadcast television

B) Direct broadcast satellite (DBS)

C) Cable television

D) Sports Illustratedmagazine

E) Satellite radio

68. Which of the following statements is true regarding marketing to Asian Americans?

A) Asian Americans are not highly tech savvy or heavy users of the Internet.

B) Effective communication is achieved by simply translating ad copy.

C) Geographic concentration is aiding marketing efficiency.

D) There are very limited options for reaching this market through television.

E) The purchasing power of this group and its various segments is not attractive enough for marketers to pursue it seriously.


69. The U.S. Census reports Native Americans by _____.

A) one tribe only

B) one tribe only or in combination with another tribe

C) one tribe only or in combination with another tribe plus in combination with any other race

D) a and b only

E) a, b, and c

70. Which of the following is the largest Native American tribe?

A) Cherokee

B) Navajo

C) Sioux

D) Chippewa

E) Choctaw

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