ENGL147 Advanced English Composition
Week 3 Discussion
Appealing the Audience
Initial Post Instructions
Part 1: Research & Review
Search online to find a medical, health facility, or communal-health advertisement. Medical advertisements might include drugs (prescription or over the counter), treatments, or medical devices. You might also find an ad for a local health facility. Alternatively, you can find an ad promoting a communal health topic, like drunk-driving, homelessness, or properly buckling children in car seats. Ideally, you should work within your chosen topic for Week 3 and 4, but if you cannot find an ad about your topic, go with one that sparks your interest.
Part 2: Application
Dissect your chosen ad based on the 4 appeals from this week's lesson: logos, pathos, ethos, and kairos.
Attempt to find an example of each in your ad, and explain how each appeal tries to persuade the audience.
If an appeal is missing, then discuss how its absence effects the ad's overall persuasion.
Finally, present your overall assessment of the ad's effectiveness.
Click on the following Writing Tip link to learn about citing graphics:
Link: Writing Tip
Follow-Up Post Instructions
Respond to at least two peers or one peer and the instructor. Address the following:
Compare your own analysis of the ad's effectiveness to those of your peers.
Who do you think is the potential audience for your peer's ad? Why is that the case?
Evaluate how the ad might be more effective.
Did you find the ad manipulative or supportive?
Who stands to profit from the ad?