Rebuilding Corporate ImageYou have recently been promoted to the position of
Communications Director for XYZ Corporation. A recent explosion in one of your
plants has left XYZ in turmoil. As a leader, your task is to develop and
present to your management, an external relations strategy for rebuilding XYZ
Corporation's corporate image. Include how you will address the needs of the
stakeholders, as well as how you will address the news media as you lead the
recovery from this crisis.
In addition to outlining your strategy, your presentation
should include a discussion addressing why/how you feel that your strategy will
accomplish the goal of rebuilding the corporate image.