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Conducting a strategic analysis of Pepsico

Question # 00730534
Subject: Education
Topic: General Education
Due on: 07/12/2019
Posted On: 07/12/2019 11:30 AM

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This is an ongoing exercise, meaning that we will be taking an  intensive look at one company over the course of our four modules. This  session, we will be conducting a strategic analysis of Pepsico.

The outcome of this Case is to use a completed external and internal analysis of Pepsico in the completion of a SWOT.

In a 7- to 10-page paper, integrate your external and internal company analysis, completing a formal company SWOT.

Keys to the Assignment

  • Step 1: Perform research, and complete an industry  analysis using each of the Five Forces in Porter's model. Support your  analysis with current financial, operational, and marketing data.
  • Step 2: Complete your external analysis using each  of the four elements in the PEST analysis. When considering economic  data, use the most current data you can find.
  • Step 3: Write up the results of your external  analysis, and be sure to label the impact of each of the Five Forces as  high, moderate, or low. Taken together, the Five Forces analysis and the  PEST analysis should lead to conclusions about the overall  opportunities and threats facing Pepsico as revealed by  your research. All data and factual information that you report in your  Five Forces and PEST analysis must be properly cited using APA style.
  • Step 4: Conduct a critical and thorough internal analysis of Pepsico,  assessing as many of the company’s key internal strengths and  weaknesses as you can. Consider the operations, customer service,  finance, human resources management, and marketing functions. See the  following website, as it will help you decide which strengths and  weaknesses you might wish to evaluate: http://www.businessballs.com/swotanalysisfreetemplate.htm
  • Step 5: Discuss the results of your internal analysis, including your conclusions concerning the strengths and weaknesses facing Pepsico.
  • Step 6: Synthesize your internal analysis with your  external environmental analysis, formulating a complete SWOT analysis.  Provide a SWOT diagram (include as an Appendix – not as part of the  written analysis) in which you show – in each of the four quadrants –  the most important 3-4 company strengths, weaknesses, opportunities, and  threats. Each of these should be discussed thoroughly within your  written analysis.
  • Based on your SWOT, give very specific and informed recommendations  as to what the company should do. Give your overall analysis—does the  company have more strengths than weaknesses? More weaknesses than  strengths? Whatever you decide, you need to recommend (with strong,  convincing support) what you believe should be the company’s strategy —  in response to your collective assessment of the organization's  strengths, weaknesses, opportunities, and threats. You must demonstrate  evidence of critical thinking – do not simply restate facts you have  learned about the company. Interpret the data and factual information  you have found instead.
  • Step 7: Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as Pepsico's external consultant. This is a professional document. Follow the format below:
  • Executive summary: This is a synopsis of the main  points, conclusions and recommendations made in the longer report. If  you would like a refresher on writing an executive summary, check this  website: http://www.csun.edu/~vcecn006/summary.html
  • Introduction: State the main purpose of the paper (thesis statement), what you hope to accomplish, and how you will go about doing it.
  • Main Body: The "meat" of the paper. Emphasize analysis, not just description. Delineate separate topics or sections with section headings.
  • Conclusion: Summarize your paper in the light of your thesis statement.
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