Thirst Quenching Company plans to introduce a new soft drink and has asked you to conduct focus groups among heavy soft drink users.
For your initial post, address the following:
- Do you think a focus group is the appropriate data collection method to use in this scenario? Why or why not?
- Develop five focus group questions you would ask this audience of heavy soft drink users.
- What other data collection method would also be helpful in learning more about this new product? Why?
For your reply post, reply to a classmate who suggested a different data collection method than the one you suggested in point #3 above. Discuss whether you think the classmate's suggested method would be effective or not, and why.