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Do you think a focus group is the appropriate data collection

Question # 00730533
Subject: Education
Topic: General Education
Due on: 07/12/2019
Posted On: 07/12/2019 11:26 AM

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Thirst Quenching Company plans to introduce a new soft drink and has asked you to conduct focus groups among heavy soft drink users.

For your initial post, address the following:

  1. Do you think a focus group is the appropriate data collection method to use in this scenario? Why or why not?
  2. Develop five focus group questions you would ask this audience of heavy soft drink users.
  3. What other data collection method would also be helpful in learning more about this new product? Why?

For your reply post, reply to a classmate who suggested a different data collection method than the one you suggested in point #3 above. Discuss whether you think the classmate's suggested method would be effective or not, and why.

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Do you think a focus group is the appropriate data collection

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Posted On: 07/12/2019 11:27 AM
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