The American Marketing Association and the Marketing Research Association offer certifications to enhance professionalism and increase ethical awareness among its members.
For your initial post, do the following:
- Using your favorite Internet search engine, locate information about the "American Marketing Association PCM Professional Certified Marketer in Marketing Management" and the "Marketing Research Association PRC (Professional Researcher Certification)". Use the terms in bold as your search terms.
- Select one of the two certification programs you researched in Step 1 and note three points about the program.
- Do you think this program is effective or ineffective at reducing unethical behavior? Why or why not?